Pepe Jeans decided for the first time to shoot a campaign in India. Bollywood star Sidharth Malhotra was signed up with the brand and model Hanna Juzon was paired with him for this campaign. As there was already an international campaign out, Pepe Jeans wanted this one to be in the same guidelines, so the settings and the props were similar to that. I played a bit more with wide-angle lenses in this which I thought were giving a very cool distortion.
Dimitris Alexandrou was one of the first models I photographed early in my career and I was also the one who did his very first shoot. He is a very close and dear friend and a muse for me. For this particular shoot, I just asked him to come and do some body shots and some nudes.
March 18, 2019