Shooting for Pepe Jeans

March 31, 2018

Pepe Jeans decided for the first time to shoot a campaign in India. Bollywood star Sidharth Malhotra was signed up with the brand and model Hanna Juzon was paired with him for this campaign. As there was already an international campaign out, Pepe Jeans wanted this one to be in the same guidelines, so the settings and the props were similar to that. I played a bit more with wide-angle lenses in this  which I thought were giving a very cool distortion.

Beauty Shoot
Aesthetically I love strong contrasts and when conditions are giving me nice clean sharp sunlight the results are almost every time pleasing.
Personal Shoot
To focus on personal work means you break free of the rules that come with the assigned projects. Everyone is free to be a bit risky and creative, think outside the box and pitch in ideas.
GQ India featuring Man of the Year Ayushmann Khurrana
The GQ Actor if the Year award this year went to Ayushmann Khurrana and I had the pleasure of photographing him for this issue. This is my second GQ cover with Ayushmann.