Pepe Jeans decided for the first time to shoot a campaign in India. Bollywood star Sidharth Malhotra was signed up with the brand and model Hanna Juzon was paired with him for this campaign. As there was already an international campaign out, Pepe Jeans wanted this one to be in the same guidelines, so the settings and the props were similar to that. I played a bit more with wide-angle lenses in this which I thought were giving a very cool distortion.
Aesthetically I love strong contrasts and when conditions are giving me nice clean sharp sunlight the results are almost every time pleasing.
March 11, 2020