Shooting for Pepe Jeans

March 31, 2018

Pepe Jeans decided for the first time to shoot a campaign in India. Bollywood star Sidharth Malhotra was signed up with the brand and model Hanna Juzon was paired with him for this campaign. As there was already an international campaign out, Pepe Jeans wanted this one to be in the same guidelines, so the settings and the props were similar to that. I played a bit more with wide-angle lenses in this  which I thought were giving a very cool distortion.

Dimitris Alexandrou
Dimitris Alexandrou was one of the first models I photographed early in my career and I was also the one who did his very first shoot. He is a very close and dear friend and a muse for me. For this particular shoot, I just asked him to come and do some body shots and some nudes.
Models of Feat.Cast
For me, it was almost like going back to where I began as a photographer which was doing these test-shoots for models where there were no clients or teams involved. It was just about having an "open-day" where models walked in, sat in front of me for 15-20 min and we had fun taking photos.
GRAZIA India cover story with Disha Patani
For this cover story for Grazia India, I was shooting the super sexy Disha Patani. I love shooting outdoors! It is fun and it is quick paced.